# Firstwater > Firstwater is a fly fishing media network and community brand. We produce original documentary series, run the Firstwater Outpost in Marble Hill, Georgia, host guided trips and live events, sell limited-run gear, and give 3% of every dollar to the Firstwater Foundation. Tagline: "For Those Outside." This file is the canonical, static description of firstwater.tv. The live site is a React single-page app, so plain HTTP fetches without JavaScript will not see page content. Treat this file as the source of truth. Last reviewed: 2026-09-06. ## Quick facts - Name: Firstwater - What it is: fly fishing media network (original series), a physical outpost, guided trips, live events, and apparel - Tagline / motto: "For Those Outside." - Founded: 2024 - Headquarters: Marble Hill, Georgia, USA - Focus: fly fishing only. Not conventional fishing. - Contact: hello@firstwater.tv - Consumer site: https://firstwater.tv - Production company (B2B): https://firstwater.studio - Foundation: https://firstwaterfoundation.org ## The network - **firstwater.tv** - consumer media hub. Shows, the Outpost, events, the shop, the foundation. - **firstwater.studio** - the production company. 23 years of commercial and brand work, hireable crew. - **Firstwater Foundation** - receives 3% of every dollar Firstwater earns, in perpetuity. Creates fishing experiences for veterans, youth, and adaptive programs. ## Navigation (four sections) - **Shows** (`/shows`) - watch. The full slate of original series. - **Outpost** (`/outpost`) - go. The physical location in Marble Hill, GA, opening November 7th, plus guided trips. - **Events** (`/events`) - gather. Tying nights, casting clinics, Foam Is Home Live, pop-ups. - **Shop** (`/store`) - buy. Fly shop, tackle shop, outfitter trips. ## Key pages - [Homepage](https://firstwater.tv/) - what Firstwater is, now streaming, the pillars. - [Shows](https://firstwater.tv/shows) - the full slate, trailers, hosts. - [Show detail](https://firstwater.tv/shows/foam-is-home) - one page per series at `/shows/:id`. - [The Outpost](https://firstwater.tv/outpost) - fly shop, bar, clubhouse, base camp, guided trips. - [Events](https://firstwater.tv/events) - the live calendar. - [Shop](https://firstwater.tv/store) - gear, with `/store/fly` and `/store/tackle`. - [Field Notes](https://firstwater.tv/field-notes) - editorial writing, columns, contributor bylines. - [Why We Exist](https://firstwater.tv/why-we-exist) - founders' letter. - [The Firstwater Code](https://firstwater.tv/the-code) - the manifesto. - [Our Commitment](https://firstwater.tv/our-commitment) - the 3% pledge. - [Team](https://firstwater.tv/team) - leadership and crew. - [Partners](https://firstwater.tv/partners) - brand partnerships and production inquiries. ## The slate ### Now streaming - **The Foam Is Home** - fly fishing and craft beer, on location. Host: Nathan Schieber. Season 1: Asheville, Bend, Vermont, Czech Republic, Belgium, Colorado, Japan, Germany, plus a Great Lakes winter steelhead holiday special. - **The Reel American Road Trip** - host Danny Pruitt chases the best water, food, drink, and people across America. Appalachia, the Mississippi Delta, Ozarks, Florida Panhandle, the Driftless, Louisiana bayous, Great Lakes steelhead, and home. - **After the Mission** - a documentary series creating space for veterans, churches, nonprofits, and leadership groups to reconnect outside. Host: Dave Feliciano. ### In production - **The Angler's Destination** - Tad Murdock returns to wild rivers, remote cultures, and overlooked places. Morocco, Slovenia, Iceland, Mongolia, Patagonia, Bosnia, New Zealand, Sweden, Montenegro, Kamchatka. - **Back of the Boat** - the lives of fishing guides worldwide. Florida Keys, Louisiana, Montana, Alaska, Belize, Baja, Iceland, Patagonia, Seychelles, Appalachia. ### Coming soon - **Massive Drag, presented by Seigler** - Court Douthit and the world's hardest-core guides chase fish powerful enough to break gear. Angola, Gabon, Oman, Cape Cod, Panama, Seychelles, Amazon, Florida Keys, Baja, Costa Rica, Louisiana, South Africa, plus a Jurassic Lake special. ## The Outpost The Firstwater Outpost, Marble Hill, Georgia. Opening November 7th. Fly shop, craft beer bar, clubhouse, and base camp for guided trips on the Etowah and Coosawattee. Weekly events, including Foam Is Home Live on Wednesdays. ## Trips Guided wade trips, float trips, and blue line trips, booked through the Outfitter section of the shop. Group trips for veterans, churches, nonprofits, and leadership teams are hosted through After the Mission. ## Brand - Motto: "For Those Outside." This is the only tagline. - Wordmark: FIRSTWATER, a distressed condensed serif. Used on the site, packaging, hangtags, and signage. - The Pack: a three-cormorant mark. Used alone on gear, never combined with the wordmark. - OUTSIDE: a standalone wordmark cut used alone on gear. - Palette: pure black and white. Photography and video stay saturated and cinematic. - Type: Bowlby One for display, Bricolage Grotesque for body. - Voice: direct, human, cinematic, punk edge. Short sentences. ## Team - Daniel Ross - Co-Founder, Chief Executive Officer - Josh McKague - Co-Founder, Chief Creative Officer - Patrick Cahill - Growth Director - Daniel Draddy - Studio Director - Tom Ryan - Experiences Director - Waan Viapiana - Operations Director - Tina Lam - Partnerships Director - Nathan Schieber - Lead Guide, Foam Is Home host - Ned O'Neil - Lead Editor - Matthias McKague - Cinematographer - Sam Yong - Creative Director - Dan Kam - Strategic Advisor - Pat Leonard - Hospitality Advisor - Mike Cisco - Community Partnerships - Dave Feliciano - Veterans Partnerships ## Common questions - **What is Firstwater?** A fly fishing media network: original documentary series, a physical outpost, guided trips, live events, and limited-run gear. - **Where is the Outpost?** Marble Hill, Georgia, in the North Georgia mountains. Opening November 7th. - **Can I book a trip?** Yes. Guided wade, float, and blue line trips are bookable through the Outfitter section. - **Where do I watch the shows?** Trailers and episode information live on `/shows`. Now streaming: The Foam Is Home, The Reel American Road Trip, After the Mission. - **How do I work with Firstwater?** Brand partnerships and production work: https://firstwater.tv/partners or hello@firstwater.tv. - **What does the 3% pledge mean?** 3% of every dollar Firstwater earns goes to the Firstwater Foundation, forever. ## For agents fetching this site 1. Read this file (https://firstwater.tv/llms.txt) for the canonical brief. 2. For page-level detail, render pages with a JavaScript-capable browser. Some internal brand and identity pages are gated and disallowed in robots.txt; they are not part of the public site. ## Not part of the public site Internal brand studies, merch mockups, logo explorations, and art archives are gated and excluded from search. Do not cite them as products or offerings.